Trade Show Dos
Prepare A Professional-Looking Display
Know exactly what you want to accomplish
Get the best spot on the floor you can afford
Smile, wear a name tag
Refer to booth visitors by name if possible
Have Sufficient Literature Ready To Hand Out
Have Plenty of Business Cards Available
Set Up a Show Page on Your Website
Have A Giveaway Or Gimmick
Run a Contest
Ask Visitors to Sign Up for Your Email List
Take plenty of notes
Train Booth Personnel
Do Pre-Show Promotions
Prepare 3-6 engaging questions before the show
Create the right first impression
Encourage visitors to want to spend time with you
Be friendly and non-threatening
Build rapport
Ask questions that stimulate thought and encourage conversation
Ask open-ended questions – beginning with who, what, where, when, why or how
Relate questions to the industry, product/service and its benefits, or to a specific situation
Avoid trite questions, such as: “Can I help you?” ; “How are you doing today?”; “Are you enjoying the show?”
Get as many contacts as you can
Follow up!
Trade Show Don’ts
Sit, read, smoke, eat or drink in the booth
Ignore prospects by forming a cozy cluster and chatting with colleagues
Start a conversation without finding out who you’re talking to
Use inside lingo or terminology that prospects may not understand
Use the (booth) telephone while visitors are around
Leave the booth unattended or leave without informing colleagues
Be late for booth duty
Close off conversation by crossing your arms
Stand with your back to the aisle
Say “Can I help you?”
Lean on booth furniture
Drink alcohol or eat garlicky or spicy foods during the day
Use inappropriate language, complain about the show or about being at the show
Wear new shoes or high heels
Badmouth your competitors
Let the booth get cluttered, untidy, and unorganized. Be unprofessional
Industry Leading Aluminum Truss Systems – VersaTruss
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